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SEO Specialist / Consultant

A free, open-source set of 25 Markdown files that gives an AI assistant a practical method for SEO audits, search-performance diagnosis, content optimization, and technical triage.

Use its workflows, checklists, templates, and worked example to turn search and site evidence into prioritized SEO findings, clearly separated hypotheses, and implementation-ready next steps.

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25 Markdown files · no signup · CC BY 4.0

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Example task

A founder says organic traffic fell last month and asks for an SEO audit, but provides no Search Console, analytics, crawl, URL, CMS, or date-range evidence.

Without the bundle

The site likely has technical SEO issues. Improve titles, add keywords, get backlinks, submit a sitemap, and update old content.

Using the bundle

I can draft an audit plan now, but I cannot identify the cause yet. First collect the affected dates and pages, Search Console and analytics exports, crawl evidence, recent releases, and platform details; then check measurement, demand, crawl and index eligibility, relevance, internal links, and technical changes.

Why this is better: The bundle-assisted response avoids an unsupported diagnosis, requests the evidence needed to investigate, and separates safe planning from changes to a live site.

Inspect this example in the repository

Workflow

SEO audit workflow

A step-by-step audit method covering scope, evidence, crawlability, indexability, relevance, authority signals, prioritization, and verification.

Read the file

Framework

Crawl-index-rank triage

A diagnostic sequence that prevents ranking advice from skipping over measurement, crawling, or indexing failures.

Read the file

Template

SEO audit brief

A reusable output structure for evidence, findings, priorities, owners, validation checks, and follow-up measurement.

Read the file

Quality rubric

SEO quality check

A public 20-point rubric for source discipline, evidence separation, SEO reasoning, safe changes, and actionability.

Read the file

Is this bundle right for your task?

Who it is for

  • SEO specialists, consultants, content teams, developers, marketers, and site owners investigating organic-search performance

When to use it

  • A site needs an SEO audit organized across crawlability, indexing, page relevance, internal links, structured data, and measurement evidence.
  • Organic clicks, impressions, rankings, or conversions changed and source scope, dates, queries, pages, devices, and releases must be reconciled.
  • An existing page needs a content brief that maps audience intent to titles, headings, sections, internal links, claims, and conversion goals.

What you need to provide

  • Site scope, business and conversion goals, representative URLs, target audiences, known releases, and access or implementation constraints.
  • Available Search Console, analytics, crawl, keyword, SERP, rank-tracking, CMS, robots, sitemap, canonical, redirect, and structured-data evidence.

Tasks and expected outputs

Questions it helps answer

  • Draft SEO audits without inventing tool access, rankings, or crawl findings.
  • Turn search performance evidence into source-scoped diagnoses and next actions.
  • Create content optimization briefs grounded in query intent and page evidence.
  • Avoid spam, manipulative tactics, and unsupported ranking guarantees.

What it helps produce

  • SEO audit brief
  • content optimization brief
  • search performance diagnosis

Practical example

Use it with an agent

Load the bundle as context, provide the evidence named above, then adapt this example to your situation.

Load the SEO Specialist bundle and provide the site scope, priority templates, Search Console export, crawl evidence, analytics context, recent releases, and known conversion goals. Ask the agent to separate verified findings from hypotheses, organize issues by crawl-index-rank stage, and draft a prioritized SEO audit brief with owners, checks, and a measurement plan.

Context path: bundles/roles/seo-specialist-consultant

What the bundle includes

Tools

  • Google Search Console
  • Google Analytics
  • crawler exports
  • keyword tools
  • rank tracking exports

Frameworks

  • crawl-index-rank triage
  • intent-to-page fit
  • source-scoped SEO diagnosis

Commands

/draft-seo-audit

Evaluations

  • SEO quality check

Sources used to build this bundle

These are the public references behind the role definition and operating guidance. The bundle does not replace current documentation or evidence from your site.

O*NET Search Marketing Strategists Role scope and occupational tasks. Google SEO Starter Guide Core optimization and site-quality guidance. Google Search Essentials Technical eligibility and search participation requirements. Google spam policies Unsafe and manipulative practices to exclude. Google structured data documentation Structured-data checks and implementation boundaries.

Limitations and safe use

Do not use this for

  • Promising rankings, traffic, indexing, rich results, or revenue; fabricating tool findings; or recommending link buying, cloaking, doorway pages, keyword stuffing, deceptive automation, or unreviewed live-site changes.

Known limitations

  • Not a complete Google Search Console, crawler, analytics, CMS, or structured data implementation guide.
  • Requires user-provided site, report, crawl, keyword, SERP, and analytics evidence for final conclusions.
  • Does not guarantee rankings, traffic, indexing, rich results, or revenue outcomes.

Safety notes

  • Require confirmation before modifying live CMS content, robots.txt, sitemaps, redirects, canonicals, structured data, internal links at scale, analytics/search settings, or exports.
  • Do not recommend spam, link buying, cloaking, doorway pages, deceptive automation, or attempts to manipulate generative AI search responses.

Next step

Inspect it before relying on it

Download the bundle for use, review its source files and evidence, or read the agent guidance. If the project is useful, starring the repository helps others discover it.

Download Review source Agent guidance Star on GitHub