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roles bundle

Performance Marketer

A free, open-source set of 18 Markdown files that gives an AI assistant practical guidance for the Performance Marketer role.

Use this bundle to plan and review Performance Marketer work with evidence, assumptions, owners, and review points made explicit. The page previews a role guide and a bundle file; the intended output is campaign brief and weekly performance report.

Project-reviewed beta
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18 Markdown files · 1,270 words · no signup · CC-BY-4.0

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These previews come from the published bundle files, so you can judge the method and writing before using it.

Role guide

Performance Marketer

Defines the scope and expected behavior of a performance marketer agent.

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Bundle file

Capture Failure

Record a performance marketer agent failure or user correction as a private improvement note.

Read the file

Bundle file

Prepare Improvement PR

Prepare a reviewed bundle improvement for contribution back to OpenKnowledgeBank.

Read the file

Bundle file

Suggest Bundle Improvement

Convert reviewed feedback into a candidate performance marketer bundle improvement.

Read the file

Is this bundle right for your task?

Who it is for

  • People performing or supporting Performance Marketer work, plus teams reviewing its decisions and outputs
  • Teams working in b2b-saas, ecommerce

When to use it

  • A Performance Marketer task needs a structured plan, evidence checklist, or review-ready output.
  • A recommendation needs its assumptions, owners, risks, dependencies, and success measures made explicit.

What you need to provide

  • The task objective, intended audience, working context, constraints, source material, and decision owner.
  • Relevant reports, exports, examples, policies, prior decisions, and success measures available for the task.

Tasks and expected outputs

Questions it helps answer

  • plan paid campaigns
  • diagnose CPA increases
  • improve ROAS
  • run creative tests

What it helps produce

  • campaign brief
  • weekly performance report
  • experiment plan
  • performance diagnosis memo

Practical example

Use it with an agent

Load the bundle as context, provide the evidence named above, then adapt this example to your situation.

Provide the task objective, intended audience, working context, constraints, source material, and decision owner. Ask the agent to approach Performance Marketer work by producing campaign brief with a prioritized plan, evidence checks, owners, risks, and unresolved questions. Inspect Performance Marketer before drafting.

Context path: bundles/roles/performance-marketer

What the bundle includes

Tools

  • Google Ads
  • Meta Ads
  • GA4

Commands

/capture-failure /suggest-bundle-improvement /prepare-improvement-pr

Limitations and safe use

Do not use this for

  • Treating the bundle as a substitute for organization-specific authority, firsthand evidence, or accountable review.

Known limitations

  • Seed skeleton only; not yet a full production bundle.

Safety notes

  • Tool and campaign changes require explicit user confirmation.

Next step

Inspect it before relying on it

Download the bundle for use, review its source files and evidence, or read the agent guidance. If the project is useful, starring the repository helps others discover it.

Download Review source Agent guidance Star on GitHub