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Framework guide
Funnel Analysis Framework
Defines how to scope, measure, compare, and explain stage-by-stage funnel performance.
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Compare Funnel Segments
Compare funnel performance across segments, breakdowns, or variants while preserving denominator and source discipline.
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Define Funnel
Turn a business journey into a verified funnel definition before measuring conversion or drop-off.
Read the fileWorkflow
Diagnose Stage Drop-Off
Analyze where funnel progression changes while separating measurement findings from causal hypotheses.
Read the fileIs this bundle right for your task?
Who it is for
- Practitioners using Funnel Analysis to structure analysis, decisions, facilitation, or review
- Teams working in ecommerce, b2b-saas, digital-products
When to use it
- A team needs to apply Funnel Analysis to a concrete decision without skipping evidence, constraints, or stakeholder judgment.
- An existing analysis needs its assumptions, reasoning, affected parties, and review criteria checked.
What you need to provide
- The decision or question, available evidence, operating constraints, affected stakeholders, and desired outcome.
- Existing analysis, definitions, assumptions, examples, and review criteria that the framework must reconcile.
Tasks and expected outputs
Questions it helps answer
- Define funnel steps without inventing analytics events or schemas.
- Interpret stage conversion and drop-off with explicit denominator logic.
- Compare funnel performance across segments and breakdowns.
- Separate measurement findings, hypotheses, and actions.
What it helps produce
- funnel analysis brief
Practical example
Use it with an agent
Load the bundle as context, provide the evidence named above, then adapt this example to your situation.
Provide the decision or question, available evidence, operating constraints, affected stakeholders, and desired outcome. Ask the agent to apply Funnel Analysis and produce funnel analysis brief that shows how evidence maps to the framework, where judgment is required, and what remains unresolved. Inspect Funnel Analysis Framework before drafting.
Context path: bundles/frameworks/funnel-analysis
What the bundle includes
Tools
- Google Analytics
- Adobe Customer Journey Analytics
- BigQuery
Frameworks
- funnel step definition
- denominator reconciliation
- stage drop-off diagnosis
Commands
/diagnose-funnel-drop
Evaluations
- Funnel analysis quality check
Limitations and safe use
Do not use this for
- Applying the framework mechanically when the decision requires missing evidence, stakeholder judgment, or qualified review.
Known limitations
- Not a complete GA4, Adobe Analytics, BigQuery, experimentation, or SQL implementation guide.
- Requires user-provided event, schema, report, date-range, segment, and denominator evidence for final conclusions.
- Does not prove causality from funnel drop-off alone.
Safety notes
- Require confirmation before modifying live analytics configuration, tags, dashboards, campaigns, experiments, exports, or warehouse tables.
- Do not claim access to analytics tools, event schemas, user-level records, or reports unless the user provides evidence or authorized tool access.