Bundle catalog

deliverables bundle

Customer Journey Map

A free, open-source set of 10 Markdown files for drafting and reviewing Customer Journey Map with explicit evidence, constraints, and approval boundaries.

Use this bundle to draft or review Customer Journey Map with source evidence, open questions, owners, and approval gates kept explicit. The page previews a deliverable guide, an overview, a workflow, and a quality rubric; the intended output is customer journey map and evidence register. Start source review with nngroup.com — Articles / Journey Mapping 101.

Project-reviewed beta

10 Markdown files · 1,503 words · no signup · CC-BY-4.0

Professional review status

No professional domain review recorded

This bundle covers privacy, legal subject matter. It uses cited sources to support research, but it is not professional advice and should not be the sole basis for consequential decisions.

Review before reliance: A qualified user researcher, accessibility, privacy, legal, and customer-experience reviewer.

Maintainer, editorial, or technical review addresses the bundle as a published artifact. It does not constitute legal, medical, financial, accounting, or other regulated professional approval.

Inspect before downloading

See what is inside

These previews come from the published bundle files, so you can judge the method and writing before using it.

Is this bundle right for your task?

Who it is for

  • People drafting, reviewing, approving, or relying on Customer Journey Map
  • Teams working in Customer experience, Product management

When to use it

  • A Customer Journey Map draft needs a clear purpose, audience, evidence base, structure, and approval path.
  • An existing draft needs unsupported claims, missing sections, unresolved decisions, and reviewer comments addressed.

What you need to provide

  • The document purpose, audience, source evidence, required sections, constraints, approvers, and intended decision or action.
  • Existing drafts, templates, policies, examples, terminology, and review criteria that the output must follow.

Tasks and expected outputs

Questions it helps answer

  • Map an experience without inventing customer behavior, emotion, need, pain point, or ownership.
  • Prepare a reviewable customer journey map and evidence register with explicit evidence, limitations, validation, and approval boundaries.

What it helps produce

  • customer journey map and evidence register

Practical example

Use it with an agent

Load the bundle as context, provide the evidence named above, then adapt this example to your situation.

Provide the document purpose, audience, source evidence, required sections, constraints, approvers, and intended decision or action. Ask the agent to draft or review Customer Journey Map and return customer journey map and evidence register with material claims tied to evidence and assumptions, open questions, reviewers, and approval gates marked. Begin with nngroup.com — Articles / Journey Mapping 101, then confirm that the reference is current and applicable. Inspect Customer Journey Map source-backed deliverable guide before drafting.

Context path: bundles/deliverables/customer-journey-map

What the bundle includes

Frameworks

  • research-evidence journey mapping and opportunity review

Evaluations

  • Customer Journey Map source verification check

Sources used to build this bundle

These are the public references behind the role definition and operating guidance. The bundle does not replace current documentation or evidence from your site.

Limitations and safe use

Do not use this for

  • Publishing, approving, or acting on a draft before its material claims, source evidence, owners, and approval gates have been reviewed.

Known limitations

  • Journey-mapping guidance defines a synthesis technique; it does not establish a local customer's identity, behavior, thought, emotion, need, experience, segment, channel performance, opportunity value, or owner.
  • Task-specific conclusions require current inspected evidence for research objective and consent, participant and segment criteria, interviews and observations, analytics and service records, accessibility evidence, journey scope and scenario, channels and touchpoints, backstage processes, measures, contradictions, confidence, owners, and approvals.
  • This bundle does not grant authority to collect personal data, identify participants, publish quotations, infer emotions or protected traits, change services, prioritize investment, contact customers, or claim representative findings.

Safety notes

  • Minimize personal, customer, employee, financial, credential, security, privileged, medical, and unreleased information.
  • Preserve prompt-supplied facts as Provided and mark missing facts Needs verification; do not invent owners, dates, versions, reviewers, or system state.
  • Require explicit confirmation from an evidenced authorized reviewer before taking any action to collect personal data, identify participants, publish quotations, infer emotions or protected traits, change services, prioritize investment, contact customers, or claim representative findings.

Next step

Inspect it before relying on it

Download the bundle for use, review its source files and evidence, or read the agent guidance. If the project is useful, starring the repository helps others discover it.